How to Build Deeper Brand Connections to Grow a Sustainable Small Business in the Digital Age
Course Description
Content Strategy and Marketing (CMAS) is an intensive 8-week course for entrepreneurs and small business owners who want to build a sustainable and thriving brand so they can stay ahead of the competition and establish themselves as an authority in their industry.
YOU WILL:
CREATE YOUR CONTENT MARKETING AND STRATEGY FRAMEWORK
Having a solid strategy can help you position your brand as an authority in your market; potentially propelling your business to new heights.
You will create a solid content strategy; repurpose your content; publish and promote it to attract and engage your target market; build awareness; and validate and refine your marketing strategy for optimal results.
APPLY THE FUNDAMENTALS OF SEARCH ENGINE OPTIMIZATION (SEO) AND KEYWORD RESEARCH
Identifying and refining your content for the main search terms used by your audience are essential to driving targeted traffic to your site.
You will discover how search engines work and how to use keyword research to generate content that appeals to your target audience, all while tracking and evaluating your efforts for your business success.
DEVELOP YOUR DISTINCT BRAND VOICE TO STAND OUT IN THE CLUTTER OF NOISE
Having a distinct brand voice will help you stand out in a sea of noise, and make it easier for your target customers to recognize and engage with your brand.
You will discover your brand personality and develop your brand voice to guide the tone of your content to emotionally connect with your audience and amplify the sustainability of your business.
By the End of this program you will develop a FRAMEWORK to:
- Craft an engaging content marketing strategy.
- Create and distribute valuable content to build brand awareness.
- Increase website traffic.
- Break through the digital noise and differentiate yourself from the competition.
- Cultivate deeper and more lasting connections with your target market.
- Expand your reach to new audiences.
- Find the right keywords for your content.
- Make your content search engine friendly.
- Reflect the personality of your brand through content creation.
- Create a distinct brand voice that exemplifies your business.
- Clearly express your brand voice to your target audience.
- Effectively keep track of your progress.
- Leverage your content to gain authority, trust, and loyalty.
What is Included:
- Content Marketing and Strategy 8-Week Intensive Course
Plus 8 AMAZING BONUSES
BONUS 1 – SEO Checklist (Value $37) – provides you with a step-by-step approach when developing your content.
BONUS 2 – Action Guides and Worksheets (Value $37) – help you achieve your content goals and desired outcomes.
BONUS 3 – Tools and Resources List (Value $19) – No need to waste hours looking for the necessary tools and resources to get started.
BONUS 4 – Reference Cheat Sheet (Value $27) – helps you stay on track.
BONUS 5 – Monthly Live Training ($Priceless)
BONUS 6 – Brand Voice Guidelines – (Value $37) – helps you develop your brand voice.
BONUS 7 – Editorial Calendar (Value $27) – helps you schedule your content.
BONUS 8 – One 1-1 Coaching Session (Value $125).
Your Price Today $595 (Limited Time)
Purpose Driven Entrepreneurs and Small Business Owners
Have you ever considered leveraging a “content marketing and strategy framework” to build strong relationships with your desired audience?
A solid content strategy and marketing structure, when done right, can be a significant point of distinction between you and your competitors to grow your business.
Many small businesses have attempted using content marketing; but while some have had tremendous success, others have failed. You might ask “Why?”
According to research, 31.8 percent of companies with a content strategy have a 27.1 percent higher win rate than those without strategies.
But, let’s face it! In this digital age, consumers have a plethora of choices.
Buyers are now spending more time online and exploring brands and products. However, when it comes to choosing which brands to support, many consumers value authenticity.
But, how do you break through the clutter of online content to distinguish your brand for success?
Whether you're new to content marketing or have been generating and distributing content online for a while, ask yourself these questions:
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Who is my ideal customer?
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What are the needs of my target market?
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Am I supplying my audience with the content they want to consume?
The reality is that content marketing is all about your audience. It is not about your brand. It is not about having flashy logos, taglines, or other brand aspects. It must not be a “high-pressure” sales pitch.
It all comes down to satisfying the needs of your target market so that they will choose you over your competitors.
The content shared by your brand serves as a promise to your customers, letting them know what they can expect from you.
Every piece of content you publish must be consistent with your brand and provide value to your target audience in meeting their needs.
It distinguishes you from the clutter of media noise and helps to build authenticity.
Many small business owners and entrepreneurs slip into the pitfall of blindly producing content that they believe their customers would enjoy.
But, what’s the outcome? Lost of time and money spent. Hence, there’s a risk of failing.
Is there a solution?
Absolutely!
But where you do even begin?
Register for our "Content Marketing and Strategy (CMAS)" Course!
I’ll teach you How to Build Deeper Brand Connections to Grow a Sustainable Small Business in the Digital Age. Using this strategy, I grew my brand into a successful business.
Our CMAS course will help you develop a step-by-step blueprint to successfully use content marketing and strategy to grow your business brand.
You’ll also get a list of useful resources and tools for completing activities, and more.
Our training goes well beyond traditional content marketing, where you may have felt obligated to provide an infinite supply of content. Instead, You’ll take a more thought out approach to strategically creating your content strategies and promoting it.
So, don’t waste valuable time creating content that is not helping you achieve your goals.
Attract the right audience to grow your business
